PARTNERING FOR YOUR SUCCESS

Pittsburgh Paints Tru-Industrial offers fine italian primers, topcoats, and more all backed by our local stores, local stock, and local service.

Italian Excellence Now Available in the U.S.

Manufacturers of high quality cabinets, furniture, or other wood products seek the natural look of wood, but they demand uncompromising protection and durability. Alcea provides these manufactures with the products they need with a full lineup of wood coatings that is continuing to be innovated. Fine Italian coatings provide a premium look with strong protection and durability characteristics so you don't have to choose. Now available in the US, reach out today to find out how you can get started with Alcea coatings.

Wooden sideboard console against a beige wall

Modern sage green kitchen interior with wooden floors

A macro shot of round brass knobs on dark gray shaker-style kitchen cabinet doors

Professional Wood Coatings Solutions, Now Available in Select Markets

Alcea offers a complete portfolio of premium wood coatings solutions, Pre-Catalyzed Lacquers, 1k Water-Based Coatings, Conversion Varnishes, 2K Polyurethanes, and Acrylic Systems. Designed for interior applications, these high-performance products are complemented by a full range of stains, pigmented color pastes, and specialty finishes to meet the needs of professional wood finishing projects.

Complete Wood Finishing Solutions Backed by Expert Support

From feature-rich sealers that create the foundation for a flawless finish to high-performance topcoats that deliver lasting beauty, we provide complete wood coating solutions for every stage of the process. Backed by customer color matching, local inventory and service, plus expert technical training and support, Pittsburgh Paints helps you achieve exceptional results with confidence.

Sealers & Primers

The foundation of a beautiful finish. Our high-performance sealers and primers help ensure every coating project starts strong.

Precat
‍Fast, production-friendly vinyl sealers and primers.

1K Waterborne
Low-VOC primers for compliant shops.

Conversion Varnish
‍Catalyzed sealers and primers with high build.

2K Polyurethane
‍Two-component sealers and primers with high film build, flexibiltiy, and toughness.

Acrylic
‍Two-component sealers and primers with maximum durability and chemical resistance.

Topcoats

A Beautiful and High-Class Finish. Our high-performance clear and pigmented topcoats complete the system.

Precat
‍Fast stack and everyday durability. Self-sealing clear option.

1K Waterborne
Low-VOC finishing for any market. Self-sealing clear option.

Conversion Varnish
‍Catalyzed performance for cabinets and high-wear interiors.

2K Polyurethane
‍Two-component topcoats with high film build, flexibiltiy and toughness

Acrylic
‍Two-component topcoats with maximum durability and chemical resistance.

90+ Years of Color and Passion

Alcea was founded in 1932 by Giovanni Parodi, and after 90 years, continues to managed by the Parodi family. The strength of Alcea has always been in the area of Research and Development with focus on the development of new products, respecting environment and safety together with innovation and specialization. With the focus on innovation, the products are developed in state of the art laboratories by highly specialized, qualified technical teams with production in the automated, modern facility in Senago, Milano. The commitment to quality is confirmed by the ISO 9001, ISO 14001 and ISO 45001 certifications.

ALCEA factory building and industrial facility at dusk

Yellow graphic text saying 90 plus years of color and passion

A wood craftsman applying coating to a wooden chest with a brush

Contact a Wood Coatings Expert

Discover how our Wood Coatings solutions can support your next project. Request a product demonstration or contact our team by completing the form below.

Schedule A Demo